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Get A Customized Marketing BluePrint in 45 Minutes!

Don’t Make the Wrong Move With Your Marketing Efforts!​

Marketing reminds us of a chess game. You need direction and purpose, as well as be able to make tactical decisions that allocate resources wisely.  

The goal in a marketing strategy meeting is to review the audit,  identify your marketing goals, your unique value and your target audience, so we can together outline actionable steps to make your goals a reality.

Don't be a statistic! In 2026, half of businesses fail within the first 5 years. 

We believe by utilizing consistency and creative problem solving to be successful in marketing, we can make a big difference in your success. Our overall goal is to produce results for you.  

Marketing strategy is like chess

The Marketing Strategy Session Covers

Marketing Goals

We analyze your SMART marketing goals and determine the metrics we will use to measure the success of your marketing.

Target Audience

We identify a buyer persona or ideal audience, at the right time and place, maximizing your budget's impact.

Your Situational Analysis

What pain points are you solving in the market?
What is an average customer worth?

Digital Audit

This is a comprehensive audit of your brand, website performance, user experience, and utilization of off page optimization techniques to produce a higher ROI.

Channels & Budget

We identify channels your target audience is on and then calculate a budget.

Assign Marketing Tasks

We will identify who is responsible for execution of each individual tactic. It may be you, an employee or Dot would love to be your partner.

For the Do-It-Yourself Marketing Gurus

Marketing Tools

These are the platforms we rely on every day to help small businesses streamline their marketing, save time, and get better results. If you’re ready to build a stronger, more efficient marketing setup, you can explore all of our recommended tools in one place.

Marketing Strategy Builder Worksheet

A marketing strategy provides direction and purpose and can help you allocate resources and effectively use different types of content in a way that communicates your value to the right target audience, at the right time and place. By creating a solid marketing strategy informed by your business’s current situation, you’ll be able to maximize the impact of your marketing budget and drive your business forward.

The downloadable worksheet below will can help guide you when setting up a solid strategy. This is a great tool to have at your Marketing Strategy Meeting.

Learn More Marketing Tactics

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Get Started With Dot Marketing and Web Design

We look forward to visiting with you about your marketing ideas!