What Is Search Engine Optimization?
Search engine optimization (SEO) is the act of getting web pages to rank higher in search engines like Google for their targeted search terms.
Google and other search engines display their paid ads at the top, then what we call organic results. This is where SEO comes in. SEO is the organic improving on the organic search position.
A typical search query on Google will result in 40-60% of the total traffic clicking on the first one listed, with the number two and three results receiving significantly less traffic.