Search Engine Optimization & Marketing
 SEO + SEM

What is SEO?

Search engine optimization (SEO) is a series of marketing tactics which are designed to help boost a website’s organic listing in search engines higher. This means that when a user searches for something your website offers, we make sure your website is as close to the top of the search as possible. 
 
There are many tactics that are used to accomplish this task. There are technical tasks that include adjusting headlines and adding schema markup. There are also design elements that can be adjusted like page layout for mobile devices. Showing up higher in search results is how you get found online, but SEO is only part of the equation. 
 

What is SEM?

Search engine marketing involves looking at everything search engines offer in order to put you in front of your audience. Aside from organic listings, Google or Bing Ads also can get your business to top of search pages. 

Business Listings are also important to being featured, and rich snippets are becoming more widely used by search engines also. We work to make sure you have a comprehensive search engine marketing plan so not only your website ranks high, but you get the most visibility possible. 

Bing Search Engine

SEM stands for Search Engine Marketing. By taking a look at all options for marketing a business on a search engine results page (SERP) the opportunity to be more visible to users can be more effective than SEO by itself. SEM usually refers to paid options such as getting ads placed on SERPS, but we look at all options available such as your free Google My Business Listing, rich snippet opportunities, and position zero possibilities which include both paid and free options.

Search Engine Optimization (SEO) is the method of getting websites to show higher on Google and other search engines than competing websites. 

Google and other search engines do not charge for listing in their searches. SEO is usually a service provided by other companies to help your website rank higher in search results. The cost associated is determined by the specific needs of the company and the size of the audience. 

SEO tactics generally take an understanding what search engines look for and the technical knowledge to be able to implement these tactics on a website. If you have the knowledge and time to do SEO then it can be done without assistance. However, many business owners don’t have the time to learn and implement these strategies and also operate their business.

Our SEO + SEM Process

Our SEO process starts with a list of key phrases you would like to perform with.  If you get a basic list started, we can assist in expanding on it if needed. 

Next, we do an audit of your website, your local listings online, your positioning in a google search and your social media presence. 

Lastly, we get to work, getting your business found online!

Google Search Keywords

Search Engine Marketing Tactics We Use For Digital Success

Onsite Search Engine Optimization (SEO)

Local Digital

Website Hosting & Maintenance

Paid Digital Advertising

Digital Reporting

Digital Marketing involves many different moving pieces in addition to SEO + SEM. Learn more about our other digital marketing services.



Get Started With Dot Marketing Today