Search Engine Optimization & Marketing SEO
What is SEO?
SEO Services We Utilize For Performance
Our SEO Marketing Process
When you become a Dot Marketing client, we’ll immediately begin analyzing your website and industry. This step helps our SEO team prepare for keyword research.
After learning what we can about your business and your competition, we create a SEO strategy. These include plans for keywords, copy, and any other services you’ve chosen, such as digital ads, email, and social media marketing.
Now that we have a strategy, we can begin working. Our team will create and optimize engaging copy using your keywords, branding, and tone. Our developers will crawl your site to find any duplicate copy, missing page elements, or other problems that might lower your rankings.
You are given your own team of specialists who will work with you throughout this entire process. Your Digital Producers will be your immediate point of contact and you can reach out at anytime. A monthly review will be a great opportunity to discuss feedback and let us know of any upcoming sales, events, etc.
After implementing an SEO strategy, your business will start seeing changes in your traffic, conversions, and revenue. We’ll track all of these growth factors through regular reporting and continue to implement new strategies to help push you to the very top.
Is SEO Your Solution?
It’s not about keyword rankings and link building. It’s about solving your pain points and helping you grow. We’ve got the right solutions here at Dot Marketing.
SEM stands for Search Engine Marketing. By taking a look at all options for marketing a business on a search engine results page (SERP) the opportunity to be more visible to users can be more effective than SEO by itself. SEM usually refers to paid options such as getting ads placed on SERPS, but we look at all options available such as your free Google My Business Listing, rich snippet opportunities, and position zero possibilities which include both paid and free options.
Search Engine Optimization (SEO) is the method of getting websites to show higher on Google and other search engines than competing websites.
Google and other search engines do not charge for listing in their searches. SEO is usually a service provided by other companies to help your website rank higher in search results. The cost associated is determined by the specific needs of the company and the size of the audience.
SEO tactics generally take an understanding what search engines look for and the technical knowledge to be able to implement these tactics on a website. If you have the knowledge and time to do SEO then it can be done without assistance. However, many business owners don’t have the time to learn and implement these strategies and also operate their business.