What Is Search Engine Optimization?

Search engine optimization (SEO) is the act of getting web pages to rank higher in search engines like Google for their targeted search terms.


Google and other search engines display their paid ads at the top, then what we call organic results.  This is where SEO comes in. SEO is the organic improving on the organic search position.


A typical search query on Google will result in 40-60% of the total traffic clicking on the first one listed, with the number two and three results receiving significantly less traffic.  

The SEO Process

Keyword Research & Reporting

Put together your list of the top key phrases that you feel people type or speak to get your type of product or service.  

Type those top key phrases into your Google search bar and you will see other suggestions in the pull down while you start typing.  

Analyze your performance of your top key phrases and make changes if your not seeing growth in the keyphrases you are looking for growth with. Use Content Strategy and On Page Optimization tactics to improve your performance.

Content Strategy

Identify the buyer, research and plan, create content, distribute online and measure the success. 

On Page Optimization

On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. 

When optimizing your website for certain keywords, take into consideration meta tags, alt tags, schema markup, internal links, external links. Learn more about on page optimization.


If you need assistance with search engine optimization, contact Dot Marketing today!