What Is Search Engine Optimization?

Google Ads
Bing Ads

Search engine optimization (SEO) is the act of getting web pages to rank higher on search engines like Google and Bing for their targeted search terms.

Google and other search engines display their paid ads at the top, then what is referred to as organic results. This is where strong SEO tactics comes in. SEO is the improvement on the organic search position.

A typical search query on Google will result in 40-60% of the total traffic clicking on the first result, with the number two and three results receiving significantly less traffic.  

Google Ads
Bing Ads

Search engine optimization (SEO) is the act of getting web pages to rank higher on search engines like Google and Bing for their targeted search terms.

Google and other search engines display their paid ads at the top, then what is referred to as organic results. This is where strong SEO tactics comes in. SEO is the improvement on the organic search position.

A typical search query on Google will result in 40-60% of the total traffic clicking on the first result, with the number two and three results receiving significantly less traffic.  

The SEO Process

Keyword Research & Analysis

Put together your list of the top key phrases that you feel people type or speak to find your type of product or service.  

Type those top key phrases into your Google search bar and you will see other suggestions in the pull down while you start typing.  

Analyze your performance of your top key phrases and make changes if you’re not seeing growth in the key phrases you are focusing on. Use Content Strategy and On Page Optimization tactics to improve your performance.

Google SEO keywords

Keyword Research & Analysis

Put together your list of the top key phrases that you feel people type or speak to find your type of product or service.  

Type those top key phrases into your Google search bar and you will see other suggestions in the pull down while you start typing. 

Google SEO keywords

Analyze your performance of your top key phrases and make changes if you’re not seeing growth in the key phrases you are focusing on. Use Content Strategy and On Page Optimization tactics to improve your performance.

Content Strategy

Identify the buyer, research and plan, create content, distribute online and measure the success. Learn how to develop a successful content strategy.

Content Strategy

Identify the buyer, research and plan, create content, distribute online and measure the success. Learn how to develop a successful content strategy.