Increase Your ROI Through Email Marketing
Nurture customer relationships and reach your potential customers by implementing personalized and effective email marketing campaigns that will capture your audience’s attention. We are here to help you develop a strategy that includes design and content. Based on the results collected, we will help you optimize your campaigns and provide you with regular reporting.
Email marketing remains one of the most powerful and cost-effective digital marketing channels available. By implementing a well-crafted email strategy, your business can unlock a multitude of advantages.
Our Process for Your Email Marketing
Step 1.
Develop monthly, semi-monthly or weekly email campaign strategy.
Step 2.
Obtain emails from your current client list and put a strategy in place to acquire new emails from your subscribers.
Step 3.
Create content for your email including text and images that follow your branding guidelines.
Step 4.
Design an effective email layout.
Step 5.
Research and develop tactics on the right time and day to deploy your email campaigns.
Step 6.
Report the results and provide recommendation on how we can improve our results for next time.
In-Depth Tutorial on Successful Email Marketing
Presented by Dot Marketing and Web Design’s Project Manager, Jason Silver, as part of Rapid City’s Elevate virtual video training series.
For more Elevate Rapid City content, go to their playlist on YouTube.
Our Email Marketing Tools
Constant Contact
At Dot Marketing we utilize Constant Contact for our client’s email marketing needs. If you are looking to start your own email marketing, we recommend using Constant Contact for it’s professional tools and transparent reporting.
Mailchimp
We also utilize Mailchimp for our client’s email marketing needs. If you are looking to start your own email marketing, we recommend using Mailchimp for it’s creative assets, and thorough reporting.
