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What Is Structured Data Markup and Is It Beneficial for My Website?

  • 5 min read

Structured data markup is a way of adding extra information to your website’s code that helps search engines understand the content of your web pages more clearly. Imagine it as little labels on your website explaining what things are and how they relate to each other.

Benefits of Structured Data Markup

Structured data markup offers a number of benefits for website owners, both in terms of search engine optimization (SEO) and user experience. Here are some of the key advantages:

  • Enhanced Search Visibility: By providing clear instructions to search engines about your content, structured data can help your web pages rank higher in relevant search results (SERPs).
  • Rich Search Results: Structured data can enable your web pages to appear in richer formats in search results with things like star ratings, product pricing, event details, and more. This can make your listings stand out from the competition and grab user attention.
HTML Coding on computer screen
  • Increased Click-Through Rates (CTR): Richer search results are generally more visually appealing and informative, which can entice users to click on your webpage over others.
  • Improved User Experience: More informative search results can come from structured data, helping users find exactly what they’re looking for on your website.
  • Better Brand Control:  You can provide accurate information about your business or organization directly to search engines through structured data, reducing the risk of misunderstandings or misleading search results.
  • Potential for Voice Search Optimization: Search engines increasingly leverage structured data to understand content for voice search queries. Proper markup can improve your website’s visibility in voice search results.

Examples of Structured Data Markup

Let’s dive into some specific examples of how structured data markup can be implemented to enrich search results:

  • Article, News Article, Blog Posting: Mark up written content, specifying details like author, date published, and article type.
  • Recipes: You can specify ingredients, cooking time, calories, and other nutritional information. This can lead to search results that display the recipe rating and a snippet of the ingredients directly on the search page.
  • Events: Can be used to communicate event details like date, time, location, and event description. This can help your event show up in special event listings in search results.
  • How To: Helps structure instructional content, useful for step-by-step guides and tutorials. 
Event registration table at a marathon.
  • Products: Can specify details like price, availability, brand and reviews. This can enrich search results with product ratings and pricing information.
  • Businesses: Businesses can provide their contact information, opening hours, and location. This can lead to richer search results with a map and business hours displayed.
  • Review: Reviews can be marked up for various content types, providing user ratings and feedback.
  • FAQ Page: Highlights Frequently Asked Questions sections on your webpage, potentially leading to rich search results with those questions and answers.
  • Video Object: Video markup can specify details like video length, upload date and content information.
  • Breadcrumbs: While not directly related to search engine understanding, breadcrumbs markup helps users navigate your website with a visual hierarchy.
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How to Implement Structured Data Markup

Structured data markup goes directly into the code of your webpage, typically within the <head> or <body> sections. It’s important to follow schema.org guidelines to ensure search engines understand your markup correctly.

We Implement Schema at Dot Marketing

Schema is the most common Structured Data Markup we do at Dot Marketing during our search engine optimization (SEO) time.

1. First, we figure out which schema types align with the content on your website. For instance, if you have a recipe webpage, you’d use the “Recipe” schema type.

2. Then we generate schema markup code, following the guidelines of schema.org and implement it on your website. 

3. After implementing the schema markup, we validate and test it for errors. Google Search Console’s Rich Results Test tool helps us identify any errors in your code and ensure search engines understand it correctly.

recipe on a website

Overall, structured data markup is a valuable tool for website owners who want to improve their search engine visibility and user experience. By providing search engines with clearer instructions about your content, you can potentially enhance your search results and attract more qualified traffic to your website.

If you need assistance implementing structured data markup on your website or developing an SEO strategy for your business, reach out to us at Dot Marketing and we can help.