Search engine optimization (SEO) means optimizing your site in the right way to improve the rank of your results when people search for terms related to your market. Google accounts for most searches so we follow their practices.
We break apart Google search in 3 sections.
- Google Ads Search. Recognizable by the little “AD” symbol.
- Google map with local listings under it.
- Organic search results. The websites Google thinks match best with each search.
We can help in all 3 areas of Google!
Below is a list of the tactics we will be utilizing for local SEO work in 2019. It’s going to be a fun year with SEO!
THE DOT 2019 SEO TACTICS LIST
KEY PHRASES VS COMPETITORS
Identifying new potential key phrases to work on being top performer. Consider what voice searches are being done and add to key phrases. Track how you are competing on those key phrases compared to your competition. If you are not dominating a keyword, we make minor website changes to help.
SITE AUDITS & UPDATES
Analyzing your website to ensure a positive User Experience. We will audit technical tactics as well as audits by potential users on mobile and desktop. Updates to be performed based on results of audits.
ON PAGE SEO
We utilize software to gather a complete and structured list of things we could do to improve the ranks of pages on your website. We will get ideas for semantically related words to include on your pages, target content length and readability, and backlink prospects. Our precise optimization ideas are based on the top 3 real-time competitors for each of your target keywords.
Surely, it is better to have 10 quality inbound links coming from trustworthy sites than to have 50 links from untrusted web resources. How can you distinguish between worthy backlinks and low-quality ones? We use SEMRush SEO Checker tool. Discover competitors’ strong authority links and see which trusted web resources refer to your domain.
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Great tool to measure which of your multi channel efforts are working the best.
GOOGLE SEARCH CONSOLE
We monitor when Google is telling us something isn’t quite right with your site. Whatever it is, we grab the error and get it fixed.
GOOGLE HISTORICAL DATA
Utilizing the Google Keyword Planner tool, we will bring some new key phrase suggestions to the table based on historical searches. This may bring up some searched questions that could help you develop content around answering those questions.
GOOGLE MY BUSINESS LISTING
Over the past year, Google has added some great features to Google My Business — and can increase how you rank in local search results. We will ensure your listing is utilizing all the new features and making updates often.
OTHER LISTING MANAGEMENT
Bing has 5-10% of the market based on local clients stats, so it is still a player. We claim Bing, Yahoo and sometimes Yelp. Depending on your type of business, we will recommend the appropriate directories and assist in management of those directory listings.
What does the title look like on a Google search for your business? What does the description say? Meta description tags are opportunities to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for. We will make sure to audit them and update.
Google is trying to serve up the most relevant content to it’s users. We measure the historical metrics of certain key phrases and question phrases and create new content around these ideas.
Google now has many ways to place advertising and be found online. We can set up an effective Google Ads campaign, monitor and make changes accordingly. We are a GOOGLE Partner with our speciality in GOOGLE SEARCH ADS. We charge a flat monthly fee to manage and optimize Google Ads campaigns. The monthly fee is based on the competitiveness of your market, ongoing work involved, and budget for clicks.