Skip to content

4 Marketing Trends Geared Towards Success

What’s the easiest business decision you can make today? Invest in marketing.

As we go into 2022, marketing is changing and evolving. Our goal going into the New Year is to create effective marketing techniques by using appropriate social media platforms, creating specific ads geared towards a targeted audience, and retargeting campaigns when necessary.

Marketing is never-ending and pivotal towards a company’s success. Listed are 4 marketing trends that can be used to achieve success.

Video Marketing

Video marketing can be defined as the future of marketing. The use of videos can help promote and tell people about your brand and/or service. According to Forbes, 64% say that watching a video makes them more likely to buy a product. This new form of marketing increases social media revenue and engagement with digital platforms.

What does it all mean?

Incorporating video marketing into your marketing plan allows you to build trust and loyalty with your customers as it puts a human voice and/or face to your brand. This key step provides you with the opportunity to connect with potential customers and form that lasting relationship.

Content marketing

Content marketing is one of the most important aspects of any marketing plan. This form of marketing involves the creation, publication, and distribution of any related content towards your business. By sharing articles, videos, and other related media, it helps keep brand awareness and helps establish experience.

How to differentiate between good and bad content?

Low-quality content marketing can make or break your brand. By seeing low-quality information, your potential customers may find a different path to your competitors. Good content marketing evokes emotion and relies on a story to help engage customers with a brand, service, and/or company.

Data analytics

Results are key when it comes to your marketing strategy and plan. Data analytics provide a detailed report about your customers and their behaviors related to your brand, service, or company. 

Having access to these numbers allows us to make appropriate decisions for your company. Understanding your customers behaviors allows us to effectively provide marketing tips and strategies to best serve you.

Social media

It’s no lie that social media platforms such as Facebook, Instagram, and LinkedIn have become a vital part of routine living. Our goal is to help your company stand apart from the other competitors, and quickly grab your customers attention.

As social media leans towards visual representation, it’s important to use strong marketing techniques such as high-quality images and videos to peak potential interest in customers.

If you are ready to make the easiest business decision today call us at 605-519-5740 or visit our services page at dotmarketingsd.com

Kylee Wolter – Digital Assistant

As the newest member of the Dot team, I’m continuously learning and growing my skillset. I’m pursing my bachelor’s in marketing and advertisement through Western Governors University, and excited to help with content marketing and other aspects of the marketing strategy. Throughout high school, I was a part of the journalism program and a senior editor for the school yearbook. I also worked as a website design assistant for one of our local businesses! My growing versatile abilities allows me to effectively contribute to our clients’ unique businesses and branding plan. My goal is to take this opportunity to learn and help you and your business!