What Is A Buyer Persona?
A buyer persona is a representation of your ideal customer based on market research and real data about your existing customers.
Another way to look at it, you are stereotyping people into groups to more easily identify the type of people you want to market to.
At Dot Marketing, two of our buyer personas are Mary the Office Manager and Bob the Business Owner. Clever names and cute personalities for your buyer personas can make marketing to them fun!
Here’s some questions to think about when trying to identify personas for your business:
- What is their life role or job role?
- What do they do for fun?
- What are they trying to accomplish?
- What are their biggest challenges that you can help with?
My current role at Dot is to make sure the team has a good foundation to grow in their careers. I also handle all new clients paperwork and setting up billing. I establish new processes or check on current systems to make sure we are running smoothly. And finally, I make sure the team has the tools they need to be the best they can be at their duties.