Marketing Strategy
Results. The Only Metric That Matters
Get Results With A Solid Marketing Strategy
Don’t Make the Wrong Move With Your Marketing Efforts!
Most marketing fails not because of lack of ideas, but because of the coordination. When your message, your audience, and your timing aren’t in perfect alignment, your marketing dollar could be wasted. We specialize in strategic foresight and help you scale with a plan with measurable results.
Unlock Your Business Potential with Marketing Strategy Guidance from Dot Marketing
Think of your marketing strategy as a chess game. It provides direction and purpose, helping you make tactical decisions that allocate resources wisely. At Dot Marketing, our experienced team specializes in assisting businesses like you with crafting a marketing strategy tailored to your unique business. We’ll help you set clear goals, identify your target audience, and outline actionable steps to drive growth.
Our Marketing Strategy Sessions Tactics
Whether you’re starting fresh or refining your current marketing plan, our strategy sessions cover key areas like:
Marketing Goals
We analyze your SMART marketing goals and determine the metrics we will use to measure the success of your marketing.
Target Audience
You want to communicate your value to the ideal audience, at the right time and place, maximizing your budget's impact.
Your Situational Analysis
What pain points are you solving in the market?
What is an average customer worth?
Digital Audit
This is a comprehensive audit of your brand, website performance, user experience, and utilization of off page optimization techniques to produce a higher ROI.
Channels & Budget
We identify channels your target audience is on and then calculate a budget.
Assign Marketing Tasks
We will identify who is responsible for execution of each individual tactic.
During the session, as tactics and strategies are developed, we’ll take one of the most important steps that’s often overlooked: identifying who will be responsible for execution. Assuming that you or your internal team will handle all the tasks can overload your existing staff and lead to poor execution, killing even the best plans. Assuming you’ll outsource everything can also be problematic, as costs can balloon and prevent adoption of a sound strategy due to budgeting issues. The correct balance will utilize both internal and external partners.
Our 100-Minute Marketing Strategy Session Has High Value and Low Risk!
For just $250, receive a full 100-Minute Marketing Strategy Session (valued at over $1000). We’ll dive into your business needs, brainstorm ideas and deliver a plan you can implement immediately.
Best Part! Dot Marketing will completely waive the $250 fee if yoour su choose us to execute any part of the strategy, such as web design, rebranding, seo or even just project manager your team and they do the marketing work.
Read to take action? Schedule your session and let’s turn your vision into results!
What is Marketing Strategy
A marketing strategy provides direction and purpose, helping you allocate resources and effectively use different types of content in a way that communicates your value to the right target audience, at the right time and place. By creating a solid marketing strategy informed by your business’s current situation, you’ll be able to maximize the impact of your marketing budget and drive your business forward.
Trying to do your own digital marketing can lead to significant challenges, like knowledge level, who’s proofing who and staying on schedule.
We have created great marketing strategy worksheet for identifying goals and target audience (AI can also help). This would be great information to bring to your marketing strategy meeting.
Learn More About Marketing
Creating Buyer Personas for Your Business
What Is A Buyer Persona? Buyer personas are detailed profiles of your ideal customer. They are fictionalized characters based on market research and real data about your existing customers. These personas help you understand your target audience’s wants, needs, challenges, and behaviors. At Dot Marketing, two of our buyer personas
A Local Small Business Guide to Conquering Rapid City with Digital Marketing Success
Your small business holds a story waiting to be told. But in today’s digital world, your voice can easily get lost. This guide is your key to drive engagement, amplify your reach, and watch your business blossom in the Rapid City community. Building a Local SEO Powerhouse Claim and optimize
Top 5 Tips for Creating Effective Google Ads
When it comes to promoting your business there are limitless facets where you can invest your money. Google Ads sets itself apart from other marketing platforms by producing instant results, which isn’t surprising since they support an average of 4.3 billion users worldwide. Another factor that makes Google Ads such
Get Started With Dot Marketing and Web Design
We look forward to visiting with you about your marketing ideas!