Get Results With A Solid Marketing Strategy
Don’t Make the Wrong Move With Your Marketing Efforts!
In 2026, 20% of businesses fail in the first year and 40% within three years. That’s crazy! At Dot Marketing, we believe those results are a sign of businesses consistent in marketing vs those not consistent in marketing.
We utilize consistency and creative problem solving to be successful in marketing. Our overall goal is to produce results for our clients. Results …the only metric that matters.
Marketing Strategy Guidance
Marketing reminds us of a chess game. You need direction and purpose, as well as be able to make tactical decisions that allocate resources wisely. We would love to be able to be a part of this process for you and your business.
The goal in our marketing strategy meetings are to review the audit, identify your marketing goals, your unique value and your target audience, so we can together outline actionable steps to make your goals a reality.
Our 100-Minute Marketing Strategy Session Has High Value and Low Risk!
For just $350, receive a full 100-Minute Marketing Strategy Session. We’ll dive into your business needs, brainstorm ideas and deliver a plan you can implement immediately. Best Part! Dot Marketing will completely waive the $350 fee if you choose us to execute any part of the strategy, such as web design, rebranding, seo or even just project manager your office team while they do the marketing work.
Schedule your session and let’s turn your vision into results!
Topics During the Marketing Strategy Session
Our strategy sessions cover these key areas:
Marketing Goals
We analyze your SMART marketing goals and determine the metrics we will use to measure the success of your marketing.
Target Audience
You want to communicate your value to the ideal audience, at the right time and place, maximizing your budget's impact.
Your Situational Analysis
What pain points are you solving in the market?
What is an average customer worth?
Digital Audit
This is a comprehensive audit of your brand, website performance, user experience, and utilization of off page optimization techniques to produce a higher ROI.
Channels & Budget
We identify channels your target audience is on and then calculate a budget.
Assign Marketing Tasks
We will identify who is responsible for execution of each individual tactic.
During the session, as tactics and strategies are developed, we’ll take one of the most important steps that’s often overlooked: identifying who will be responsible for execution. Assuming that you or your internal team will handle all the tasks can overload your existing staff and lead to poor execution. Assuming you’ll outsource everything can also be problematic, as costs can balloon and prevent having a sound strategy due to budgeting issues. The correct balance will utilize both internal and external partners.
A Do-It-Yourself Marketing Strategy Builder
A marketing strategy provides direction and purpose and can help you allocate resources and effectively use different types of content in a way that communicates your value to the right target audience, at the right time and place. By creating a solid marketing strategy informed by your business’s current situation, you’ll be able to maximize the impact of your marketing budget and drive your business forward.
Trying to do your own digital marketing can lead to significant challenges, like knowledge level, who’s proofing who and staying on schedule.
We have created great marketing strategy worksheet for identifying goals and target audience.
Download The Marketing Strategy Worksheet
Download the Marketing Strategy Worksheet by signing-up for our monthly digital marketing newsletter! The Marketing Strategy Worksheet will be delivered to your email upon form completion.
By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Discover the Marketing Tools We Recommend
These are the platforms we rely on every day to help small businesses streamline their marketing, save time, and get better results. If you’re ready to build a stronger, more efficient marketing setup, you can explore all of our recommended tools in one place.
Learn More About Marketing
Why Hire a Marketing Agency?
A marketing agency can provide consistency for execution and creativity for an added punch! For many businesses, marketing becomes another task competing for time. Without the consistent action, it really doesn’t matter how good at marketing you think you are, you will never outperform the consistent marketer. Hiring a marketing
Creating Buyer Personas for Your Business
What Is A Buyer Persona? Buyer personas are detailed profiles of your ideal customer. They are fictionalized characters based on market research and real data about your existing customers. These personas help you understand your target audience’s wants, needs, challenges, and behaviors. At Dot Marketing, two of our buyer personas
A Local Small Business Guide to Conquering Rapid City with Digital Marketing Success
Your small business holds a story waiting to be told. But in today’s digital world, your voice can easily get lost. This guide is your key to drive engagement, amplify your reach, and watch your business blossom in the Rapid City community. Building a Local SEO Powerhouse Claim and optimize
Get Started With Dot Marketing and Web Design
We look forward to visiting with you about your marketing ideas!