14 SEO Tactics for 2020 Optimizing your website for search engines takes a 360 degree outlook on your website. In 2020, people can access your website in many different ways and even access content from your site without going to your site. Here are 14 methods for getting your site noticed by Google and other…
Why are iPhone customers not finding your business? VERSUS Setting up or claiming your listing so it appears on Apple Maps is important for your business if you serve customers face-to-face. While preparing to drive to the gym Saturday morning, I pulled up the Maps app on my iPhone to see how long my commute…
Google My Business has made a change to its messaging system. It now offers a messaging feature that requires an app to be downloaded making it convenient for your clients/potential clients to contact you directly. To take advantage of this feature, simply download the free Google My Business App (directions below). Once you are logged into the app you…
Search engines, like Google, like to have a lot of information. The more information they have about what your company does, the better they can position your site in their search rankings. A blog is a great way to give Google a lot of detailed information on the products or services you offer, or important…
Google Trends This month, Google analyzed its huge database of information and determined what the top ice cream flavors that are being searched for in the US. Strawberry was number one and Ube was number two. If you’re not familiar with Ube, it is a type of yam that can be made into many types…
How important is your business listing online? Managing your listing online is a top tactic of getting found in local searches. If users are searching for a website designer in Rapid City, that is where a company like Dot Marketing wants to appear and that is where listing management can assist with that. To rank…
KEY PHRASES Identifying new potential key phrases to work on being top performer. Consider what voice searches are being done and add to key phrases. Track how you are competing on those key phrases compared to your competition. If you are not dominating a keyword, we make minor website changes to help. SITE AUDITS…
In a crowded advertising space and social media, not utilizing creative visual content could cost you customers to your competition. Good visual content can help you tell your story, raise awareness and create demand for your products. Have you considered the ways you can create content to connect with customers? shareable images • famous quote…
Are you Successfully Asking for Reviews? You know reviews are important, but asking customers to leave a review can be a big task, especially if you don’t have a plan in place. Businesses outside of the food and hospitality industry can struggle to get positive reviews. Most consumers don’t think about reviewing businesses that they…
What are the Best Digital Marketing Tactics for a Small Local Business? There is a lot to know when it comes to utilizing digital marketing in an effective way for your business. You need to be versed in all aspects to really do a good job. Here is a short list of items we think…