With technology zooming ahead, consumer choices getting more complex, construction companies need to ditch their old-school marketing tactics and embrace some fresh, exciting strategies to… Read More »Marketing Trends in the Construction Industry for 2024
We all remember the fabled story of “The Tortoise and the Hare.” The rabbit had ridiculed the tortoise for being slow, with no chance of… Read More »The Tortoise and the Hare: Search Engine Optimization versus Google Ads
Google Ads vs Search Engine Optimization Google Ads Search campaigns are known to provide instant traffic for a business, but do the benefits stand the… Read More »Why Google Ads Search Campaigns Can’t Beat SEO in the Long Run
Choosing the right communication channel is crucial when trying to reach your ideal target audience. You need to have the right message, in the right… Read More »Find What Digital Advertising Channels Your Audience Uses
Is it worth it for small businesses to invest in Google Ads to find new customers? When performing a Google search query, it can often… Read More »Google Ads For Small Businesses: Is It Worth It?
Optimizing your website for search engines such as Google or Bing is commonly referred to as Search Engine Optimization or SEO. SEO specialists take a… Read More »11 Search Engine Optimization (SEO) Tactics (Updated for 2023)
Here at Dot Marketing and Design, we value helping our clients reach their business goals. That’s why we feel it is important to develop a… Read More »How is your business going to grow your revenue in 2023?
When it comes to promoting your business there are limitless facets where you can invest your money. Google Ads sets itself apart from other marketing… Read More »Top 5 Tips for Creating Effective Google Ads
Marketing campaigns used to be limited to running ads on television, radio, newspaper, and magazines. But since the world has shifted into a digital era,… Read More »Digital Marketing Strategy Is Your Master Plan
A question often gets asked by small business owners. Can’t I just market my business myself? The thought behind this question is that digital marketing… Read More »Should I Do My Own Digital Marketing For My Business?