Google on laptop

Google Core Update Release is Pushed Back

Ranking for Mobile Sees New Change with Page Experience

Originally, the Google Core Update was going to hit the web in May, (announced in Nov. 2020). But they’ve decided to push it back until mid June. What exactly does this change mean? Understanding the technical jargon is important for any business. The update will focus on a new report Google refers to as “Page Experience.”

Google Page Experience

A note from our Technical Master, Chuck Williams: 

“Google typically does a Core Update a few times per year. Mostly, they are changes to their primary ranking algorithms that can cause shifts in how websites are ranked and require action from our clients.”

The Google Core Update will only impact mobile rankings. But, it won’t go into effect for ranking until the update in June. Then, they will gradually expand it into new ranking algorithms.

Google Page Experience

Here’s how it works: it will focus on three main metrics, largest contentful paint, first input delay, and cumulative layout shift. It will also report data on HTTPS, mobile-friendliness, absence of intrusive interstitials, and safe browsing status.

Don’t panic, though. It may sound like a lot, but Google says there is no reason to expect drastic changes. They said, “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account.”

This is what the report will look like:

Google Page Experience Report

Google published an FAQ page with common questions about the Core Update. View it here

At Dot Marketing and Design, work has already begun to help our search engine optimization clients prepare their websites for the upcoming changes. We will also continue to ensure they can maintain or improve upon their current ranking. 

If your site isn’t ready for the upcoming Google core change, or you aren’t performing the way you would like in search, contact our experts at Dot Marketing.