With technology zooming ahead, consumer choices getting more complex, construction companies need to ditch their old-school marketing tactics and embrace some fresh, exciting strategies to… Read More »Marketing Trends in the Construction Industry for 2024
What is SEO? SEO (Search Engine Optimization) is a marketing strategy that increases your websites performance and visitor count. An effective SEO strategy is not… Read More »What is SEO and How do Other Marketing Techniques Help?
We all remember the fabled story of “The Tortoise and the Hare.” The rabbit had ridiculed the tortoise for being slow, with no chance of… Read More »The Tortoise and the Hare: Search Engine Optimization versus Google Ads
Google Ads vs Search Engine Optimization Google Ads Search campaigns are known to provide instant traffic for a business, but do the benefits stand the… Read More »Why Google Ads Search Campaigns Can’t Beat SEO in the Long Run
Elevating your business with top-tier content is like unleashing a secret weapon. A well-crafted digital content marketing strategy isn’t just a feather in your cap;… Read More »Unlocking the Power of Your Website: 6 Must-Have Content Types
We are just a few months into 2023, and with a new year comes new SEO challenges for businesses fighting to remain relevant in the… Read More »Google’s Top Ranking Signals (Updated for 2023)
Optimizing your website for search engines such as Google or Bing is commonly referred to as Search Engine Optimization or SEO. SEO specialists take a… Read More »11 Search Engine Optimization (SEO) Tactics (Updated for 2023)
Customers trust reviews; business reviews are essential to boost local search on Google and can help convert clicks to conversions (paying customers!). According to BrightLocal’s… Read More »Reviews Boost Business & Customer Loyalty
Ranking For Mobile Sees New Change With Page Experience Originally, the Google Core Update was going to hit the web in May, (announced in Nov.… Read More »Google Core Update Release Is Pushed Back
Countless businesses have heard of Search Engine Optimization and know that they should be utilizing it to their benefit. However, they are still unsure how… Read More »Top Benefits of SEO
Dot Marketing is Rapid City’s premier marketing agency. We specialize in search engine optimization (SEO), local SEO, web design, digital advertising, email marketing, and more!