Navigating the New AI Search for Your Business to perform

• Nuance Over Keywords: AI search understands the intent behind a query, not just the exact words. This means a slight rephrasing of a question could lead to completely different results, even if the underlying topic is similar. You might show up for one variation and not another, even for very closely related inquiries.

• Focus on the “Why”: Traditional SEO often focuses on matching keywords. AI search prioritizes truly helpful and relevant answers to the user’s actual question and underlying need.

• Create “Amazing Content”: This is where you’ll win. “Amazing content” for AI search is truly helpful, unique & different, emotionally connecting and concise as possible.

• Ensure Citation Accuracy: AI search results, particularly those pulling from aggregators like Yelp (similar to how ChatGPT functions for search), rely heavily on accurate data. Ensure all your business information across online platforms is consistent and correct.

• Optimize Your Google Business Profile (GBP): AI Overviews can directly pull information from your GBP, reviews, and website to answer user questions without them needing to click through to your website.

How Dot Marketing and Web Design Can Help!

• If we are currently managing your SEO, rest assured, we are actively adapting our strategies to ensure your business is positioned for success in this evolving AI search environment.

• If we are NOT currently managing your SEO, this shift in search requires a specialized approach. Reach out to us to discuss how we can help your business thrive in the new AI-driven search landscape.