Lead Generation Services

Get New Customers With Lead Generation

A critical element to the success of any business is being able to find new leads and convert them into customers. 

What is Lead Generation?

A lead is a prospect that has expressed interest in your company's product or services. 

Leads may come digitally via the Internet, through personal referrals, through telephone calls, through advertisements, or through events. Currently, email marketing is the most-used channel for generating leads, followed by content marketing, search engine, and finally events.

Why Does Your Business Need Lead Generation?

A well developed lead generation program will nurture your prospects along their path to purchase. This is your opportunity to learn more about your prospect's needs and communicate your services or product as the solution. You are able to develop a relationship and build trust prior to them even becoming a client. 

Lead Generation Services At Dot Marketing May Include:

Content Marketing

Creating interesting content that includes blog posts or landing pages with strong Call to Actions as well as the engaging content. Lead Magnets like downloadable ebooks, pdf etc could be a strategy we use to increase your email marketing list.

Search Engine Optimization

This gets your website found

Social Media Marketing

This targets your prospects.

Digital Advertising

This targets where your prospects are looking.

Email Marketing

This consistently nurtures leads until they convert or unsubscribe. We do this by sending emails to your prospect list that will coach them from the top of the funnel with AWARENESS, all the way down the funnel to ACTION.

Are You Ready To Turn Your Prospects Into Promoters?

Let Dot Marketing help you get started building out the perfect lead generation strategy for your business in order to build trust and generate effective leads. Contact us today to schedule your Lead Generation consultation. 

Get Started With Dot Marketing