There’s no shortage of places to put advertising messages. But with so many options, deciding where to allocate your marketing budget can be overwhelming. Here at Dot Marketing, we help clients navigate the local digital advertising landscape.
Here are the top options to help you hone your targeting strategy for our Black Hills market:
1. Hulu
Hulu in Rapid City offers live local channels for:
- KOTA (ABC Affiliate)
- KELO (CBS Affiliate)
- KEVN (Fox Affiliate)
- KBNB (NBC Affiliate)
- SDPB
You can place ads on channels like:
- A&E
- CMT
- Food Network
- FX
- HGTV
- Lifetime
- Hallmark
- National Geographic
- TBS
- TNT
- History
- CartoonNetwork
- Disney
- Nickelodeon
- CNN
- Fox News
- The Weather Channel
- MSNBC
- ESPN
- Golf Channel
Ad Budget - Minimum $550/mo
Creative - 15 second or 30 second videos
2. Youtube Advertising
YouTube TV – Targets viewers who have subscribed to the service, likely looking for traditional cable-TV like content. You set a maximum bid for your ad and compete with other advertisers for impressions. There’s no set minimum spend for auction-based placements, but your campaign budget will influence how many impressions you get.
Ad Budget - To target Rapid City minimum of $1000/mo
Creative - 15 second or 30 second videos
YouTube – (not the TV part) offers a much broader reach with demographics spanning all ages and interests due to the vast content library. You can target viewers based on demographics, interests, viewing habits, and even keywords within videos.
Ad Budget - Minimum we recommend for Rapid City market is $300/mo
Creative - 15 second or 30 second videos
3. Social Media Advertising
Social media platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and Nextdoor all offer powerful advertising tools that allow you to target users based on location, demographics, and interests. You can create highly targeted campaigns to reach potential customers in Rapid City.
Ad Budget - Minimum $100/mo. per channel
Creative - Static images or short videos
4. Local Business Directories
Claim and optimize your Google Business listing to appear in local search results and on Google Maps. There are also other local business directories like Yelp, localblackhills.com and Bing Places for Business where you can claim your listing and advertise.
Our management fee starts at $75/mo
Listings are Free, but if you choose to advertise, costs are from $50/mo to $500+/mo depending how aggressive your business is.
5. Streaming Audio
Pandora focuses on personalized radio stations based on user preferences. Based on some of the last campaigns we completed in 2024, we are seeing that reaching 10,000 – 12,000 unique listeners is possible in the Rapid City area in a month.
Ad Budget - Minimum $550 per campaign
Creative - 30 second audio commercial and a static graphic for device screens
Spotify offers a robust advertising platform with geographic targeting capabilities. You can create audio or display ads targeted to specific locations. At Dot Marketing, based on data from ads we run for clients, we get between 11,000 and 15,000 unique listeners per month in 2024.
Ad Budget - Minimum $550 per campaign
Creative - 30 second audio commercial and static graphics for devices
While these are key services to reach Black Hills users, the digital advertising landscape extends beyond these options. Consider exploring online communities, digital billboards, and local websites and apps to broaden your reach. Feeling overwhelmed? Don’t go it alone! Dot Marketing can help you craft a comprehensive local digital advertising strategy specifically tailored to your Black Hills business and target audience. Visit DotMarketingSD.com to learn more and watch your brand awareness soar.
If you are looking for a partner to help you with your digital advertising, contact Dot Marketing today!
Dot Marketing is focused on delivering results—the only metric that matters!
Call us at 605-519-5740 or click the button below to schedule your free consultation.
