- Gain Authority – Google wants to see that you have some authority on a subject. The more information you can share on a blog about your product, service, or industry, the more respect you get from Google. That respect will translate into higher placement when people search for what your site is about.
- User Longevity – Another reason to have a blog is to keep visitors on your site longer. Google will translate users longevity on your site as a good sign that you know what you’re talking about. More time equals better performance on Google.
- Better Audience Connection – If you want more reviews or social engagement, a blog gives you the opportunity to connect with your audience. With that better connection, your social status will get better, you’ll get more reviews, and Google will take notice by increasing your ranking.
With over 20 years experience in different roles in marketing and advertising he has worked with customers in almost every industry to help them generate exposure and convert that into quality leads to grow their business. His goals range from supporting the success of small businesses through creativity, and effective marketing, and to continue to enjoy life and push the boundaries of what the mind and body are capable of.