Get Found With Your Blog
- Gain Authority – Google wants to see that you have some authority on a subject. The more information you can share on a blog about your product, service, or industry, the more respect you get from Google. That respect will translate into higher placement when people search for what your site is about.
- User Longevity – Another reason to have a blog is to keep visitors on your site longer. Google will translate users longevity on your site as a good sign that you know what you’re talking about. More time equals better performance on Google.
- Better Audience Connection – If you want more reviews or social engagement, a blog gives you the opportunity to connect with your audience. With that better connection, your social status will get better, you’ll get more reviews, and Google will take notice by increasing your ranking.