The truth is, a refresh is essential to the survival of your business. Why, you ask? One of the simplest reasons is to infuse your business with new vitality – like giving your car a wash. It’s the same car – it just looks brand new and squeaky clean! A few larger, more critical reasons is to ensure that your company image addresses the ever-changing marketplace, and to expand your reach to new customers. Even brands as omnipresent as Microsoft and Apple have had several logo and marketing changes since their inception in the 70’s to match the visuals and content of the times.