What worked yesterday in SEO might not work today. A once top-ranking website can quickly fall on search engines due to an algorithm update, so it is important to stay informed on the latest SEO trends. By implementing strategies to improve search engine rankings, enhance user experience and leverage new opportunities, you are bound to get your website back to the top with a little effort.
For us to be successful with SEO at Dot Marketing, the foundation of the site needs to be solid. First things we look at when taking on a new website are URL structure, internal linking, security and the organization of the content. Once we analyze the foundation and fix what is needed, then we look at 10 essential tactics to boost your website’s visibility.
1. Technical SEO
Ensure your website is technically sound with proper site structure, XML sitemaps, and robots.txt.
2. Keyword Optimization
3. Content Creation
4. User Experience (UX)
For instance, an online retailer should ensure that their product pages load quickly, are easy to navigate on smartphones, and have a simple checkout process to reduce cart abandonment rates.
For instance, an online retailer should ensure that their product pages load quickly, are easy to navigate on smartphones, and have a simple checkout process to reduce cart abandonment rates.
5. Structured Data
For an e-commerce site, using Product Schema can highlight product prices, availability, and reviews directly in search results, making listings more attractive to potential buyers.
For an e-commerce site, using Product Schema can highlight product prices, availability, and reviews directly in search results, making listings more attractive to potential buyers.
6. Image Optimization
A photography studio should ensure that all portfolio images are optimized for fast loading and include alt text describing the images, which helps search engines index them properly.
A photography studio should ensure that all portfolio images are optimized for fast loading and include alt text describing the images, which helps search engines index them properly.
7. Link Building
A tech startup could benefit from writing guest posts on popular industry blogs or getting featured in technology news sites, thereby earning valuable backlinks.
A tech startup could benefit from writing guest posts on popular industry blogs or getting featured in technology news sites, thereby earning valuable backlinks.
8. Local SEO
Optimize your Google Business Profile and other local listings to attract local customers.
For a restaurant, ensuring that your Google Business Profile is up-to-date with the correct address, opening hours, and customer reviews can drive more local traffic to your physical location.
For a restaurant, ensuring that your Google Business Profile is up-to-date with the correct address, opening hours, and customer reviews can drive more local traffic to your physical location.
9. Social Media Marketing
Leverage social media platforms to increase brand visibility and drive traffic to your website.
A fitness center can use Instagram and Facebook to share workout tips, success stories, and promotions, encouraging followers to visit the website for more information or to book classes.
A fitness center can use Instagram and Facebook to share workout tips, success stories, and promotions, encouraging followers to visit the website for more information or to book classes.
10. Google Search Ads
Although Google Ads is not directly an SEO tactic, but a paid advertising model where you bid on keywords and pay for each click your ad receives. While they operate independently, they can work together to achieve your overall marketing goals.
For example, a local plumbing business might run Google Ads for immediate visibility on high-competition keywords like “emergency plumber Rapid City” while simultaneously working on organic SEO to rank higher for long-term search terms such as “plumbing maintenance tips.”
For example, a local plumbing business might run Google Ads for immediate visibility on high-competition keywords like “emergency plumber Rapid City” while simultaneously working on organic SEO to rank higher for long-term search terms such as “plumbing maintenance tips.”
Remember: Focus on building expertise, authoritativeness, and trustworthiness (E-A-T) to improve search rankings. SEO is an ongoing process and it takes consistency to be successful. If you are looking to hire a reputable company to help your business with SEO, reach out to us at Dot Marketing.
SEO FAQ
Backlinks are when other websites link to your site. Depending on how they are configured they can give you credibility. For example, if a high quality site links to your content that is a signal to Google that you know what you are an authority.
Google is the biggest search engine. There are many alternative such as Bing, DuckDuckGo, and giveWater. It is good to explore alternatives as each offers a slightly different approach to how it works and can produce different results.
Nofollow links are a way to tell Google that even though you are linking to them you are really promoting them. Any link by default is considered a follow link so Google assumes your site is giving them some credit.
Alt text is tricky. It is really important to make sure your images have appropriate alt text. It is also important to not stuff alt text with keywords when not appropriate. Google may penalize you if you do. Also, it becomes a navigational issue for users using screen readers.
Most likely if you have a business website you are too busy managing your business to concentrate on all the aspects of SEO. Having someone that can manage it for you is usually the best option.
