Why Google Ads?

The old adage that location is everything is still true in digital marketing. In order to get your business in front of people, you need to get your information where people are looking. Google is the most popular search engine in the world receiving more than 5 billion searches per day. Most of those searches result in ads being displayed that are relevant and targeted to the search being made. That means, if you place a Google Ad for your business and someone is searching for your type of business, you’ll be found even if you aren’t in Google’s regular search results. That is an opportunity you can’t afford to miss.

Google Ads Search Management

Google Ads + SEO

For a new website, it can take time for your business to show up in Google’s regular organic search. Google Ads is a great way to help users find you and to help Google start to recognize your business faster in its regular search results. This way, Google Ads can and should be part of your Search Engine Optimization (SEO) strategy.

Google Ads Management with Dot Marketing

Managing Google Ads means understanding the business and its customers. It also means adapting strategies, analyzing data, and keeping up with trends. At Dot, we get to know you and your business, understand your customer’s needs, and evolve our strategies over time to make better use of Google Ads tailored to your business needs. As a Premier Google Ads partner, we also have access to strategies and tools that will accelerate your ad effectiveness.

Why are iPhone customers not finding your business?

Why are iPhone customers not finding your business? VERSUS Setting up or claiming your listing so it appears on Apple Maps is important for your business if you serve customers face-to-face. While preparing to drive to the gym Saturday morning, I pulled up the Maps app on my iPhone to see how long my commute…

Google My Business has made a change to its messaging system.

Google My Business has made a change to its messaging system. It now offers a messaging feature that requires an app to be downloaded making it convenient for your clients/potential clients to contact you directly. To take advantage of this feature, simply download the free Google My Business App (directions below). Once you are logged into the app you…

Why You Need a Marketing Plan

Why You Need a Marketing Plan 2020 Is approaching quickly. Do you have your plan ready to go yet? As much as you want to procrastinate, developing a marketing plan is a must for your business. Here are ten facts that will inspire you to put some structure around your business growth. 1. Forces you…

Get Found With Your Blog

Search engines, like Google, like to have a lot of information.  The more information they have about what your company does, the better they can position your site in their search rankings.  A blog is a great way to give Google a lot of detailed information on the products or services you offer, or important…