Selling products that multiple audiences might be attracted to can be an opportunity to utilize PPC ads. PPC ads can help you reach those multiple audiences by targeting different keywords.
For example, if you sell CBD products that can be used for both humans and animals and tried to create a product page and needed to optimize it for search, you might need to choose between your audiences or optimize using a more generic term. However, PPC ads let you target each audience individually using specific keywords. “Canine CBD medicine” and “CBD edibles” will result in similar product results, but each phrase attracts a different audience and PPC allows you to target both.