Choosing the right digital advertising channel is crucial when trying to reach your ideal target audience. You need to have the right message, in the right medium, at the right time.
The first step is to do your research and know your target audience. If you’re targeting a group of teenagers or college students, many of them will be on Instagram, Pinterest, and TikTok. To target a more seasoned audience, email marketing or a form of Digital Advertising such as Google Ads or Facebook Ads would be a better option.
Although there are an array of strategies to choose from, below are some of the most popular digital advertising channels:
Digital Advertising Channels
Social Media
Social media plays a huge role in our everyday life. Many people will wake up in the morning and immediately go to check their Facebook notifications. This is why platforms like Instagram, Facebook, LinkedIn, and Twitter are great ways to get in touch with your customers. It also gives them an opportunity to interact with your business and participate in discussions. The majority of these platforms offer promotional or “boosted” posts for increased impressions and engagement, while also offering the standard social media post functionality.
Email Marketing
Contacting your customers through email marketing is a great way to improve relationships with current customers and establish a relationship with new customers. Emails allow you to send consumers valuable information on new products, updates and specials. It’s a low-cost and efficient advertising option.
Digital Advertising
Are your customers streaming music throughout their work day? If so, get in their ears by advertising on Pandora or Spotify. Maybe your customers love watching videos. If that’s the case, YouTube is also a great way to reach your target audience by showing ads to customers who have shown direct or indirect interest in your services or products.
Google Ads
Google Ads provide immediate exposure by targeting potential customers who are either actively searching for your product or service, or belong to a certain target audience that may be interested in it. Google Ads Search and Display campaigns are powerful advertising tools as it deals with millions of searches by Google users every day when they are looking for a product or service like yours. Google also has the ability to present ads to customers based on their browser history, likes and interests, and certain demographics. With unique targeting options, you will be one step closer to finding your ideal customer.
There is not always a one-size-fits-all solution
Contrary to popular belief, not all marketing strategies are the same! Selecting the right digital advertising channel depends on many different factors, such as the type of business or local market conditions and trends. What may work on the east coast, may not work on the west coast. What may be typically effective in a larger city, may not work at all in a small town. When creating a marketing plan, ask multiple questions and do your research.
Going Forward
If you need help deciding what channel would be best for your target audience or need help executing your marketing plan, please give us a call at (605) 519-5740. We would love to help you reach your business goals!
