Increase Your ROI Through Email Marketing
Nurture customer relationships and reach your potential customers by implementing personalized and effective email marketing campaigns that will capture your audience’s attention. We are here to help you develop a strategy that includes design and content. Based on the results collected, we will help you optimize your campaigns and provide you with regular reporting.
Email marketing remains one of the most powerful and cost-effective digital marketing channels available. By implementing a well-crafted email strategy, your business can unlock a multitude of advantages.
Our Process for Your Email Marketing
Step 1.
Develop monthly, semi-monthly or weekly email campaign strategy.
Step 2.
Obtain emails from your current client list and put a strategy in place to acquire new emails from your subscribers.
Step 3.
Create content for your email including text and images that follow your branding guidelines.
Step 4.
Design an effective email layout.
Step 5.
Research and develop tactics on the right time and day to deploy your email campaigns.
Step 6.
Report the results and provide recommendation on how we can improve our results for next time.
Our Approach to Successful Email Marketing
At Dot Marketing & Design, we build email systems that are easy to manage and built to perform. Two of the most reliable platforms for small and mid-size businesses are Constant Contact and Mailchimp — both powerful, but suited for slightly different goals.
We don’t just send emails — we build a repeatable system. Platform setup, branded templates, list organization, automation paths, and performance tracking all work together so your business communicates consistently without becoming another daily task.
The result: fewer one-off blasts, more intentional communication, and email marketing that actively supports growth instead of simply checking a box.
Our Email Marketing Tools
Constant Contact
At Dot Marketing we utilize Constant Contact for our client’s email marketing needs. If you are looking to start your own email marketing, we recommend using Constant Contact for it’s professional tools and transparent reporting.
Mailchimp
We also utilize Mailchimp for our client’s email marketing needs. If you are looking to start your own email marketing, we recommend using Mailchimp for it’s creative assets, and thorough reporting.
Learn More About Email Marketing
Get Started With Dot Marketing and Web Design
We look forward to visiting with you about your marketing ideas!