Digital Measuring & Reporting
Digital measuring and reporting translates your top-line business objectives into metrics and dimensions you can measure.
Measuring provides a framework not only for a customized configuration of your web analytics, but also forms a vital part of your wider digital marketing strategy. This then determines how your digital channels best play together to achieve your KPIs.
Digital measuring and reporting translates your top-line business objectives into metrics and dimensions you can measure.
Measuring provides a framework not only for a customized configuration of your web analytics, but also forms a vital part of your wider digital marketing strategy. This then determines how your digital channels best play together to achieve your KPIs.
We measure stats from your website, social media platforms and Google My Business. We measure conversions, social engagement, email open rate and form submissions just to name a few things we track.
The person who understands your business objectives and strategy in your company needs to be involved in the measuring process along with Dot Marketing.
When it comes to measuring results:
- Dot Marketing understands web analytics and what it can do
- Dot Marketing will set up your custom tracking configuration
- Dot Marketing can make suggestions on getting better results moving forward.
We identify the frequency of reporting and email you reports.
After the first quarter we have a meeting regarding reporting and what it all means. Then depending on your type of business, we determine how often to meet to discuss the report and what it may be showing us that we need to consider modifying.