Claiming and optimizing your Google Business Profile (formerly Google My Business) is absolutely essential for local visibility. Think of it as your primary online storefront and directory listing all rolled into one. When potential customers search for local businesses on Google Search or Maps, the most prominent results they’ll see are often the “Local Pack” or “Map Pack”– a map displaying three local businesses. Your goal as a local business should be to secure one of those top three spots, as they receive the vast majority of clicks and attention.
If you’re unsure how to claim or manage your Google Business Profile, we’re here to help. However, if you plan to manage it yourself, here are key actions and considerations:
Claim your Google Business Profile
Your Google Business Profile is your digital asset. You, as the business owner, should always be the primary owner of the profile. Be extremely cautious if any third-party company tries to gain sole ownership. If they own it and stop providing good service, regaining control can be difficult. The owner is the only one who can transfer ownership. To check if you’ve already claimed it, simply go to business.google.com and see if your profile is linked to your Google account.
Maintain Up-to-Date Information on your Google Business Profile
Regularly update all content, including your business hours (regular and special holiday hours), phone number, website, and services. Inaccurate information can frustrate customers and harm your local ranking.
Add High-Quality Images Regularly to your Google Business Profile
Showcase your business, products, services, and team with fresh, appealing photos and videos. This makes your profile more engaging and helps customers visualize your business.
Actively Collect and Respond to Google Reviews
Encourage satisfied customers to leave reviews. Crucially, respond to all reviews, positive and negative. This demonstrates excellent customer service and provides valuable social proof, which Google values for local rankings.
Dot Marketing can help manage your Google Business Profile listing with regular updates and monthly posts to make you stand out, contact us today!
