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Why Google Ads Search Campaigns Can’t Beat SEO in the Long Run

  • 6 min read

Google Ads vs Search Engine Optimization

Google Ads Search campaigns are known to provide instant traffic for a business, but do the benefits stand the test of time? While Google Search Ads are designed to place your website listing at the top of Google search results for potential customers to see, the ads campaign could become costly. Incorporating effective website Search Engine Optimization (SEO) into your marketing strategy can help your website listing rise above your competitors in search results on its own. Why pay for your website to place at the top of Google search results when you can strategize instead? By optimizing your website for SEO, you can increase your organic search traffic, enhance your website experience for your customers, and increase sale conversion rates. In the end, a website with relevant information will always stand up to Google Ads as the most cost-effective long-term strategy. 

Google Search results with sponsored Google ad search results
Sponsored Google Ads Search Result

Benefits of Website Search Engine Optimization (SEO)

SEO helps improve your website’s visibility in search engine results pages (SERPs). When your website ranks higher for relevant keywords, it attracts more organic traffic. This means people are more likely to find and visit your site without the need for paid advertising.

SEO involves optimizing your website’s structure, content, and navigation, making it more user-friendly. A well-structured and easy-to-navigate site not only appeals to search engines but also provides a better experience for your visitors. This can lead to longer page views, lower bounce rates, and increased user engagement.

Websites that appear at the top of search results are often perceived as more credible and trustworthy by users. Effective SEO can help establish your website as an authoritative source in your industry or niche, which can boost your reputation and brand credibility.

SEO doesn’t just bring more traffic; it also attracts more targeted traffic. When your website ranks well for specific keywords related to your products or services, you’re more likely to attract visitors who are actively searching for what you offer. This targeted traffic is more likely to convert into customers or leads.

Compared to many other digital marketing strategies, SEO can be highly cost-effective in the long run. Once your website ranks well for relevant keywords, you can continue to receive organic traffic without ongoing advertising expenses. This makes SEO a sustainable and efficient way to market your website over time.

Search Engine Optimization Strategies

Identify Your Core Business Search Keywords

There can be a difference between what you think your customers search for online, and what they actually search for online. It is vital that you put yourself in your customer’s shoes. Identify your core products and services, and then perform keyword research. Businesses must tailor their websites to their ideal customer if they want to gain traction against their competitors. Furthermore, if you want to increase your online presence, you need to target the information that your customers are specifically searching for.

Use proper sitemap structure

Informative and relevant content is only useful if it is organized properly. When a website is completed with different pages, it is organized with its own sitemap, a database that points to certain pages and menu options. Search engines utilize what are called “crawlers” or “bots” to constantly scan websites for information so that their users can use search engines to find specific information. For this reason, websites must have proper organization to ensure that search engines can find content data easily. For example, if you were building a website for a local construction company that offers both commercial and residential services, it would likely be best to build two separate pages with identifiable keywords specific to that service and page. 

Add your focus keywords with informative content

After you’ve determined your ideal sitemap, it is best practice to add your focus keywords throughout your content. Focus keywords promoting your product or service should be placed in most titles and throughout each page’s content. Adding h1/h2/h3 headings with authoritative and informative content will surely help improve your search engine rankings. Typically, the more content, the better. 

Internal Linking between pages

When building your website, it is important to craft a user friendly experience for your potential customers. Once you’ve organized your authoritative and informative content, you will want to offer links between pages to other services and relevant information. Whether it is a service page or a blog post, linking between other posts and pages allows users to fully grasp what you are trying to offer.

Experiment with new things

Search Engine Optimization will always be a fluent process as technology, business needs, and consumer interests and habits are always changing. In reality, if you’re working on search engine optimization, you are actually studying the habits of your ideal customer and the market. For these reasons it is necessary to keep an open mind and try new things based on the results you are seeing. Did adding that new keyword to that title heading improve your ranking? Only time will tell. Be patient, and allow your experiments to reveal their results. 

Search Engine Optimization with Dot Marketing

At Dot Marketing, we’re your trusted partner for optimizing your business website’s search engine performance. With our team of SEO experts who stay up-to-date with the latest industry trends and strategies, we’re well-equipped to enhance your online visibility and drive organic traffic. We take a customized approach, tailoring our marketing plan to meet the unique needs and goals of your business. From comprehensive keyword research to on-page optimization and high-quality link-building techniques, we have the expertise to boost your website’s search engine rankings. With our proven track record of success and our commitment to delivering results, we’re the go-to choice for businesses seeking to maximize their online presence through effective SEO strategies.