Skip to content

Having a Listing on Apple Maps is Crucial for Customer Visibility

  • 3 min read
Getting your business listed or claimed on Apple Maps is essential if you rely on face-to-face interactions with customers.

Imagine this: A potential customer searches for your business on their iPhone’s Maps app to check your location and hours. But they can’t find you! This scenario can happen if you don’t have a presence on Apple Maps.

Why Apple Maps Matters

While Google Maps holds a significant market share, Apple Maps holds a special position as the default map application on Apple devices, including iPhones and iPads. While users can download other mapping apps, a high percentage (around three out of four iPhone users) rely on Apple Maps. This translates to a large pool of potential customers you might miss without a listing.

How to Get Your Business on Apple Maps

Apple gathers business information and reviews from various sources, including Yelp. Therefore, claiming and updating your Yelp listing with accurate information becomes even more important. Head over to Yelp for Business and click “Manage My Free Listing” to claim and update your details.

Another way to create listings on Apple Maps is to head over to Apple Business Connect and sign in with your Apple ID. Search to see if your business is already listed on Apple Maps. If it’s not listed, claim the listing by following the on-screen instructions. Once you submit your information, Apple will typically send a verification code via mail to the address you provided. Enter the code to complete the verification process and publish your listing.

The Power of Apple Maps for Local Searches

The importance of having a presence on Apple Maps goes beyond discoverability through browsing. When a user conducts a local business search on an iPhone, iPad, or Apple computer, Apple Maps listings typically appear at the top of the results. Additionally, if a customer uses Siri, their local business search results will be pulled from Apple Maps.

Apple Maps Reigns Supreme on Apple Devices

Here’s the clincher: When it comes to map usage on Apple devices, Apple Maps dominates the market share. This emphasizes the importance of having a well-maintained listing on Apple Maps to maximize your reach to potential customers on Apple Devices.

Need Help Managing Your Listings?

Dot Marketing can help manage all your listings, including your Apple Maps listing. Don’t miss out on connecting with potential customers simply because they couldn’t find your business information.

If you are looking for help managing your local listings, give us a call today at 605-519-5740. Don’t lose another potential customer because they didn’t know you could help them.