Email marketing is a very important tool for marketers and businesses alike. It has progressed along with all other marketing tools which means long gone are the days of sending bulk emails from your personal email.
Complying With Privacy Rules
Why can’t you send those bulk emails anymore? In order to avoid hefty fines and penalties and not put your customers’ privacy at risk, it’s necessary to use a professional email marketing system. The good news is that there are plenty of professional email marketing systems available.
We highly recommend using a professional email marketing system for your newsletters, company updates, and related emails. Our personal favorite systems are Constant Contact or MailChimp. Both services provide great templates, efficiency, reporting, and comply with the US CAN-SPAM laws and GDPR.
Picture this: you are running a small business. Using your personal email, you are sending emails to hundreds of current and potential customers. In this scenario, you realize that your emails are suddenly not reaching your audience and your account has been blacklisted by your email provider.
Because you were ‘spamming’ people as well as revealing personal information to other customers, you have lost a way to reach customers. You can no longer provide important business updates and information, and you run the risk of losing customers due to the breach of privacy.
What’s next?? With a professional marketing system like Constant Contact or MailChimp, you can contact large groups of people all at once without running the risk of having your email flagged for spamming. Most systems also allow you to create schedules and track your open, click through, and conversion rates. Confidently send ‘bulk’ emails without violating any rules or regulation and reaping the benefits email marketing has to offer.
Email marketing lets you achieve so much. You can send your message to your target audience, drive conversions, and reach a higher ROI. Email is a preferred communication channel for most people, it is an open platform, and it is not going anywhere anytime soon. Why not start reaping the benefits for your business today?
If you are interested in using Constant Contact as your email marketing system, give us a call at Dot Marketing and Design. It may take time that you don’t have to learn the ins and outs. At Dot Marketing and Design, we understand the importance of email marketing and consider it one of our strongest areas of expertise. Visit our website to learn about what we can offer your business and to discuss a plan to take your email marketing to the next level.
