What are retargeting ads?
Retargeting ads, also known as remarketing ads, are a form of online advertising that allows you to display targeted ads to people who have previously interacted with your business online. Retargeting keeps your products or services at top of mind as your potential customers continue browsing the internet, whether they’re on social media, their favorite news site, or researching your competitors.
Why are retargeting ads beneficial for businesses?
Increased Conversion Rates
Studies show that retargeting ads are significantly more effective at converting website visitors into customers compared to standard display advertising.
Reduced Cost Per Acquisition
Retargeting ads allow you to focus your advertising budget on people who are already interested in your products or services, leading to a more efficient use of your resources.
Brand
Awareness
Retargeting ads help to keep your brand at the forefront of your target audience's mind, even after they have left your website.
Types of Retargeting Campaigns
So now you know how valuable these retargeting ads can be to you, here’s a list of different retargeting campaign types that can be set up:
Website Visits
This is the most common type, using cookies or pixels to show ads to users who previously visited your site.
Search
Targets users who searched for specific terms related to your product or service.
Social
Reaches users who interacted with your brand on social media platforms like Facebook.
Cross-channel
Delivers retargeting ads on streaming services and other digital channels.
Here are a few different ways we can accomplish a retargeting campaign:
- Standard Retargeting: Shows generic ads to all website visitors.
- Dynamic Retargeting: Uses data to personalize ads based on what users viewed on your site (e.g., reminding them of specific products they looked at).
- Retargeting with Email Marketing: Email marketing can be used alongside retargeting campaigns. You can segment your email list based on website behavior and send targeted emails tailored to their interests.
Identify Your Goal
Awareness Retargeting
Studies show that retargeting ads are significantly more effective at converting website visitors into customers compared to standard display advertising.
Conversion Retargeting
Retargeting ads help to keep your brand at the forefront of your target audience's mind, even after they have left your website.
How we set up retargeting campaigns:
1. Choose a Platform
Each platform has its own strengths and weaknesses, so it's important to choose the one that best suits your target audience and budget.
2. Set Up Tracking Pixel
This is a code snippet that you need to install on your website. It allows the platform to track the activity of visitors and build your retargeting audience.
3. Create Ad
Design an eye-catching ad that reminds people of your business and encourages them to take action.
4. Set Budget & Target Audience
Define your budget and choose the specific audience you want to target with your ad(s).
5. Analyze & Optimize
Regularly monitor the performance of your campaign and make adjustments as needed to optimize your results.
Remember, retargeting ads can be a powerful tool for small businesses, but it’s important to use them strategically and effectively.
Get Started With Retargeting Ads
Partner with Dot Marketing to unleash the power of retargeting ads and watch your conversions soar. Contact us today and let’s discuss how we can help you achieve your business goals!
