In today’s business setting, a lot of businesses are relying more and more on their Facebook pages to reach and engage with customers. Like anything though, Social Media for business comes with its pros and cons. One thing that has been circulating on Facebook recently is a Notification stating “You’ve gone against community standards and are at risk of your page being deactivated.” This is a SCAM that could lead to your business page being hacked!
This image is an example of the pages that are being created to try to get you to click on the link, exposing you and your business.
Here are a few helpful tips and tricks to keep your Facebook account secured.
- Be mindful of where the notification is coming from. Typically Facebook will not notify you via your Facebook Page but through email. When you receive an email that appears to be from Facebook, verify the email address that sent the email to ensure it is official Facebook communication.
- Facebook will NOT give you a rushed timeframe for deactivation. Platforms like Facebook, Instagram, TikTok, etc., will take a post or page down immediately as soon as they recognize that it violates the guidelines.
- See where the notification is coming from. Is it another Facebook page name or Meta Support? In the example given earlier, the notification about a violation is simply a page name someone created. If it feels weird, it probably is.
- Always have TWO-FACTOR Authentication enabled on all Social Media accounts.
- Always have yourself and someone else as a Facebook Manager of your Social Media assets. That way if you are to get locked out, you have someone else that can regain access.
1.) Be Mindful of Notification Sources:
• Be cautious about notifications you receive on social media. Facebook typically communicates with users via email for important account-related matters, not through notifications on the platform.
Verify the sender’s email address to ensure it’s an official communication from Facebook.
2.) Deactivation Timeframe:
• Understand that social media platforms like Facebook, Instagram, and TikTok may take down posts or pages immediately if they violate their guidelines. They usually do not give a specific time frame for such actions.
3.) Check the Source of Notifications:
- Examine the source of any notifications carefully. Ensure that it’s from an official source, such as “Meta Support” or a verified Facebook email account.
- Emails about your account always come from:
- fb.com
- facebook.com
- facebookmail.com
- Facebook scammers will create fake accounts to catch businesses in their phishing attempts. A notification from Facebook about your account will open to your settings.
4.) Enable Two-Factor Authentication (2FA):
- The best way to protect your business page is by enabling two-factor authentication. This adds an extra layer of security by requiring a second verification step, such as a code sent to your mobile device, to log in.
5.) Assign Multiple Managers:
- Consider designating yourself and someone else as Facebook Managers for your social media assets. This way, if you ever get locked out of your account, the other person can help you regain access.
Losing your business page can be crippling if you rely on Social Media for customer correspondence, appointment setting, and advertising. That’s why it’s crucial to ensure social media is just a part of the equation and not your only source of bringing in new business.
Long story short, don’t rely solely on Social Media to run your business! Always have multiple funnels set up for your customers to find and engage with you outside of social media. This could include a Google Business Listing, Website, Ads, and more!
If you are looking for helping managing your presence on social media, or looking at your overall marketing strategy, give us a call at 605-519-5740 or learn more online at DotMarketingSD.com/social-media-marketing.
When used properly and safely, Facebook can be a powerful tool for your business. It offers a multitude of opportunities for reaching a wide audience, building a loyal customer base, and promoting your products or services. However, it’s essential to harness the potential of Facebook wisely. Losing your business page to phishing attempts can have a significant negative impact on your business if you heavily depend on social media for your customer communication, appointment scheduling, and advertising.
These scams highlight the importance of considering social media as just one component of your overall business strategy. Always establish multiple channels through which your customers can discover and engage with your brand beyond social media. Other marketing funnels could include: Google Business Listing, Website, Ads, and more!
If you are looking for helping managing your presence on social media, or looking at your overall marketing strategy, give us a call at 605-519-5740 or learn more online at DotMarketingSD.com/social-media-marketing.
