When you think about online search, what’s the first website that comes to mind? For most people, it’s undoubtedly Google. With over 3.5 billion searches happening every day, having a strong presence on Google is essential for any business, especially when it comes to local SEO. The good news is that claiming your Google Business Profile (formerly Google My Business) is a straightforward way to take control of your business’s visibility on the platform.
According to Google, Google Business Profile is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. As a business owner, claiming your profile ensures potential customers have accurate information about who they’re dealing with.
If you don’t have a profile already, you can create one from scratch. However, it’s always a good idea to first check if a profile for your business already exists.
