Be direct with your target audience and incorporate landing pages on your website. Landing pages have one goal: to create conversions. But what exactly is a landing page?
Also referred to as a “lead capture page” or “static page,” landing pages encourage visitors to act. It is a form of marketing or advertising that is direct. Users must click on a link or button to access the page as it isn’t available to the general public. The focus or purpose can change, but it is always including a call to action (CTA, for short).
By adding landing pages to your website you are:
- Encouraging visitors to take specific actions.
- Creating a more tailored user experience.
- Improving the overall customer experience.
I’m responsible for content creation for our clients to grow in multiple places like social media, SEO, Google, etc. The content includes blogs, social media graphics, updating information on clients’ websites, and creating ads on several platforms. He loves getting to experience every aspect of content marketing and having the opportunity to learn new things every day.