Unsurprisingly, 18-34 year old adults make up over half of total social media users. While this age range might not be your target audience, they will make up a solid percentage of your consumers, so it’s best to take advantage of this large chunk and have some portion of your brand directed at this younger audience.
Now that we have a solid understanding of who is available to us, we should also address the where. When it comes to platforms just because you are active on Facebook doesn’t mean you are tapping into your full social potential. When you aren’t covering multiple social platforms you run the risk of excluding potential customers.
According to Sprout Social we can break down platforms consumers are more inclined to purchase from: