Your website is one of the most important parts of your business’ success. More than likely, potential customers will visit your website before they even take a step into your business, so it’s important to make a great first impression with a clean, simple website. Aside from having a beautiful website, there are plenty of other things you can do to ensure your website reaches its full potential! Much like a plant, there needs to be consistent upkeep to make sure your website stays healthy. Below are a few of our go-to tips to keep your website at the top of any search engine rank.
1. Fresh Content
Keeping your website up to date with new pictures, posts, and information is key to keeping your online presence relevant- think of it as the soil for your plant. New content tells search engines that your website is alive and active, and will in turn increase your ranking when potential customers search for keywords that relate to your business.
2. Photo Optimization
Imagery can be looked at as the flower petals of your site. They are vital to the appearance of a website, and they can make or break traffic. Low-quality or slow-loading images can be off-putting for potential customers. Large images can also slow down the entire loading speed of the site, and lower your search engine ranking.
If your website is a plant, then keywords are the water to nourish that plant! Keywords are used to drive traffic to your website, if you aren’t using relevant keywords you won’t rank in search engines when potential customers are trying to find you!
4. User Experience
User experience (better known as UX) is how easy it is for visitors to navigate around your website. We could consider this the leaves of your plant as user experience is crucial to the survival of your site. Chances are if your site is cluttered and messy viewers will spend less time than they normally would, running the risk of your business missing out on potential sales. Search engines will also pick up on the messiness of the website and rank it lower for relevant searches.
These tips are crucial to increasing your audience and search engine ranking. It’s our job to grow your business and your website. Reach out for a free website assessment!
I’m, responsible for social media management, content creation, listing management, SEO updates, and many more odds and ends. My favorite part of the job is getting to create effective marketing materials and watching my work grow my client’s business.