Targeting Mobile Users In Your Marketing Strategy
Mobile devices are on people 24/7, and they’re becoming one of the main sources for consuming content daily. Ensuring that your business reaches its audience on handheld devices is key to marketing strategy. However, treating mobile marketing as an extension of your desktop content is not going to cut it.
There are three top concepts of mobile marketing:
- Simplicity – What do you need? Be direct, and get rid of everything that isn’t considered essential.
- Speed – Piggy backs from simplicity. The less there is to load, the faster your info will be available to your audience. You can also eliminate extra steps by creating buttons and integrations that are considered “single-click simplifications.”
- Convenience – Eliminate complications. Make it easy to navigate.
We may sound like a broken record at this point, but it’s clear what the message is. People don’t have time to scroll through all the fluff. They want straight to the point and easy to access. Think about when people are using their phones: taking a quick break at work, walking into the grocery store, exiting the house. The quicker, more simple, and convenient pages are what the people are looking for, so let’s work together to give them what they want!
Another bonus to consider is how mobile marketing impacts your SEO. Did you know that Google gives priority to mobile-optimized sites and content? A typical search query on Google will result in 40-60% of the total traffic clicking on the first result, with the number two and three results receiving significantly less traffic, so our goal is to get you to the top of the main search engines.
At Dot Marketing, our professionals know what it takes to make your website great for mobile and desktop. Call us to get started on a plan that targets both for your business marketing.
I create content for a variety of platforms including but not limited to blogs, social media, and websites in accordance with the content strategies developed by our team. By keeping up with content trends and consumer preferences I am able to ensure that our customers’ content is effectively reaching the target audience and our marketing goals. My ability to effectively change tones to reach different audiences allows me to help our clients tell their unique stories. My goal for our clients is to produce engaging content that will effectively engage their customers and surpass their goals.