The old adage that location is everything is still true in digital marketing. In order to get your business in front of people, you need to get your information where people are looking. Google is the most popular search engine in the world receiving more than 5 billion searches per day. Most of those searches result in ads being displayed that are relevant and targeted to the search being made. That means, if you place a Google Ad for your business and someone is searching for your type of business, you’ll be found even if you aren’t in Google’s regular search results. That is an opportunity you can’t afford to miss.