1. Executive Summary

Write last. Summarize the entire document to get interest to continue reading.

2. Opportunity

a. Problem in the market and your solution.

b. Describe your product or service

3. Market analysis summary

a. Target Market

b. Competitors

c. SWOT

4. Execution

a. Marketing Plan

i. Market Research & identify purpose of marketing efforts.

ii. Describe the product or services you offer

iii. Marketing Activities

iv. Plan for Problems

v. Pricing

vi. Projections and long-term goals

vii. Provide a review date

b. Sales Plan

5. Company and Management

6. Financial Goals.

What is your budget for marketing activities this year?

Table for budgeting

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