Local Digital is a way to nurture YOUR business listings owned by search engines and directories.
As a local business ourselves, our main objective is to:
- Update business information on listings your customers may be trying to reach you through.
- Get found on the first page of Google.
- Respond to reviews, the good and the bad.
This is a recent training we did for Elevate Rapid City on Maximizing Your Local Search Performance through your Google My Business Listing.
The local listing sites we feel are the most important are:
There are numerous other sites that could be important for your type of business category. We would check to see which sites could be pulling clicks from your site and make sure you are listed on those directory sites as well.
Google My Business
After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search. This happens even when the searcher doesn’t include a city name or “near me” in their search.
If you’re at work and want to get a pizza delivered for lunch, for example, Googling “pizza delivery” shows a list of locations near your office. But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a pizza delivered from somewhere nearby.
You can improve your positioning on Google My Business by:
- Updating content, hours
- Adding images, events, coupons or posts.
- Responding to Reviews & Text Messages
The actual placements are on Bing Maps. Being featured on Bing Maps ensures visibility and it displays content that is useful in real-time. A few things need to happen so that your ad shows up alongside the Bing Map’s organic search results. First, an active user must be within a 50-mile radius of your store. Once that’s checked off, the ad must be deemed relevant by Bing’s algorithm. If those two come together, you’re in business.
People actually go to Facebook and type in a business they are looking for to learn hours, find deals, learn of events. Facebook has become an important part of local digital. Utilizing Facebook for events, jobs and even hours has become very popular. So if you have a Facebook page, make sure to stay engaged!
You may have never gone to Yelp’s website and left a review but the apple maps are powered by Yelp listings, so if your business has people looking for directions from their iphone, you need to be listing on Yelp.
To further stress the importance of having your listing appear on Apple Maps, if a search for a local business is performed on an iPhone or iPad, the top result is usually from an Apple listing. If those customers utilize Siri to find a local business the result will be pulled from Apple Maps. When looking at usage of Apple Maps compared to Google Maps on Apple devices, Apple Maps has the largest share of usage.