Local Digital is a way to nurture YOUR business listings owned by search engines and directories.
As a local business ourselves, our main objective is to:
- Update business information on listings your customers may be trying to reach you through.
- Get found on the first page of Google.
- Respond to reviews, the good and the bad.
How To Maximize Your Local Search Performance
This is a recent training we did for Elevate Rapid City on Maximizing Your Local Search Performance through your Google My Business Listing.
The local listing sites we feel are the most important are:
After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search. This happens even when the searcher doesn’t include a city name or “near me” in their search.
If you’re at work and want to get a pizza delivered for lunch, for example, Googling “pizza delivery” shows a list of locations near your office. But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a pizza delivered from somewhere nearby.
You can improve your positioning on Google My Business by:
- Updating content, hours
- Adding images, events, coupons or posts.
- Responding to Reviews & Text Messages
The actual placements are on Bing Maps. Being featured on Bing Maps ensures visibility and it displays content that is useful in real-time. A few things need to happen so that your ad shows up alongside the Bing Map’s organic search results. First, an active user must be within a 50-mile radius of your store. Once that’s checked off, the ad must be deemed relevant by Bing’s algorithm. If those two come together, you’re in business.
People actually go to Facebook and type in a business they are looking for to learn hours, find deals, learn of events. Facebook has become an important part of local digital. Utilizing Facebook for events, jobs and even hours has become very popular. So if you have a Facebook page, make sure to stay engaged!
Reputation Management Software
As part of Digital Listings Management, we provide a custom solution for keeping track of your reviews on all different platforms from one location.
Google My Business has made a change to its messaging system. It now offers a messaging feature that requires an app to be downloaded making it convenient