Keywords and phrases on your website make it possible for people to find you through search engines, such as Google. A well optimized website “speaks the same language” as the person searching with keywords that help searchers find your site. Keywords and phrases is a main element of Search Engine Optimization (SEO).
Knowing how people are looking for the products, services or information that you offer can help make it easier for them to find you. With strong keyword SEO, you can be ranked above your competitors for these items. Ignoring this content development means those searchers will likely land on one of your competitors pages in the Google results.
Keywords are usually two or more words used by companies in search engine optimization, or by people using search engines to find information based on those keywords. A business that sells homemade carrot cake might use “homemade carrot cake” as a keyword to draw looking for that item. The same is true of visitors doing a search to buy homemade carrot cake. They too would use the keyword phrase “homemade carrot cake” in the search engine and they would be matched to businesses that mention that same keyword.
One of the most important steps is identifying a list of keywords and phrases. Without good keyword development, your SEO campaign will fail to deliver positive results. With keywords and phrases being the foundation of your search engine success, it is critical to spend time and investment to make sure your keywords are relevant to the audience you are targeting.
At Dot Marketing we help our customers update content and create pieces of new content to assist them in getting found online for the key phrases we have identified. We will also develop a good linking strategy for inbound, outbound, and internal links.