What goes into making an effective website?
Our experience has taught us that in order to build an effective website for our clients, that positions them above their competition, we need to consider the following:
1. Website Visual Appeal
You only have one chance to make a great first impression. What are your website visitors saying when they see your site for the first time? People make immediate decisions about your company, your brand or your products when they see your website.
2. Website User Experience
If your site can’t be easily navigated then your users will go elsewhere. We work hard to plan and build sites that are intuitive, simple and easy to navigate. We want our users to feel like everything is right where they expect it to be.
3. Website Optimized Content
Investing in a beautiful site and neglecting the content is like buying a car without an engine. An effective website has clear, compelling and concise messaging with clear calls to action. We work with our clients to make sure that the content on their site is well written, search engine optimized and created with the client’s business objectives in mind.
4. Website Conversions
What does a “conversion” or call to action looks like for your website. It could be to submit a lead form, make a phone call or purchase a product. We keep that goal in mind while creating your website.