When content is optimized, it can make huge improvements on your visibility.
How many times have you thought that you were going to start blogging or making some short videos and push it out on the internet?
Probably a few if you are like most business owners, but does it give you a return on your investment? High quality useful content does help you rank better online which in turn drives more sales.
But does it?
If you have a content strategy in place, your chances for success are much greater.
Our simple steps for creating a content strategy are:
- Identify the Buyer
- Research and Plan
- Create Content
- Distribute Online
- Measure the Success
It’s easy to become visible when you know what to do, and at Dot Marketing we can assist in making it happen.
Identify The Buyer
Who are your end users? A great way to figure that out is to identify your buyer personas. This is a way to you put yourself in their shoes so to speak.
Content Research & Plan
Researching what’s going on in your space online, then developing a content plan and workflow structure will ensure success.
Consider blogs, videos and lead magnets for creating content that performs.
A lead magnet is a content upgrade that drives action. And not just some lame “Sign up for our Email” lead magnet.
Measuring, Analyze and Suggest
Measuring your results is the one of the most important steps to this process. You need to know what content is performing and why.
What if your content isn’t performing?
Analyze utilizing Google Analytics and other problem solving techniques to determine low performance. At our office, once we find a problem, we offer suggestions to go in and fix or utilize data for the next content push.