Are you Successfully Asking for Reviews? You know reviews are important, but asking customers to leave a review can be a big task, especially if you don’t have a plan in place. Businesses outside of the food and hospitality industry can struggle to get positive reviews. Most consumers don’t think about reviewing businesses that they…
What are the Best Digital Marketing Tactics for a Small Local Business? There is a lot to know when it comes to utilizing digital marketing in an effective way for your business. You need to be versed in all aspects to really do a good job. Here is a short list of items we think…
Do Your Photographs Represent Your Business? Whether you’re starting a new business or have a well-established business, the cost of professional photography might be an expense that you see as expendable. You have so many more important expenses you need to budget for, right? Surely professional photography is one item you can get by without.…
Yes, Facebook Increased Ad Rates by 35% You may have heard the uproar beginning of 2018. Facebook changed its algorithms for advertising and business owners went into a frenzy, trying to figure out how these changes will impact their marketing strategies. Why did Facebook make the changes? Well, Mark Zuckerberg and associates wanted to alter…
Why Won’t the Image From my Website Work on my Large Sign? You have the perfect logo or image for your website. No doubt, you?re excited to use it for every promotional piece, big and small. And why wouldn?t you? Before Dot Marketing can help you with going big with a sign, though, we need…
Are You Sending Legal Emails? Every day, you get bombarded with emails. Your inbox fills up and before you can sort through the last ten or so, another ten appear. What’s worse is when you receive emails that you didn’t opt in to receive. Some call these emails spam. Why? Because the business owners that…
Do You Have a Strong Brand? Developing a strong brand identity for your business is an extremely important factor in its success. A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, etc. It’s also a bundle of attributes or what people perceive of your business. What kind of…
Need a Call to Action on Your Website? A Call To Action or CTA on your website is a piece of content intended to entice a viewer to perform a specific act. A CTA is an attempt to turn prospects into leads and hopefully opportunities! Download this book, request a quote, or “RECEIVE WEEKLY MARKETING…
What is a Buyer Persona? A buyer persona is a representation of your ideal customer based on market research and real data about your existing customers. Another way to look at it, you are stereotyping people into groups to more easily identify the type of people you want to market to. At Dot Marketing, two…
Google Business Pages Claiming your Google Business page is really important if you want to be found in your local market. It’s like being listed in the yellow pages online. If you unsure what I am talking about, type in attorney rapid city sd into your internet browser. A screen shot is below. The first…