Search engines, like Google, like to have a lot of information. The more information they have about what your company does, the better they can position your site in their search rankings. A blog is a great way to give Google a lot of detailed information on the products or services you offer, or important…
Google Trends This month, Google analyzed its huge database of information and determined what the top ice cream flavors that are being searched for in the US. Strawberry was number one and Ube was number two. If you’re not familiar with Ube, it is a type of yam that can be made into many types…
Google Analytics Can Help Your Business Growth We share a lot of reports with our clients, and Google Analytics is one of the top sources for our progress in the digital arena. Below is a short bit of information on what Google Analytics is telling you! You Can Learn Who Your Site Visitors Are in…
GDPR Explained Last year regulations went into effect in Europe. They were put in place to help protect its citizen’s personal information while online. They are called GDPR, and they have a huge impact worldwide. How can European regulations have so much power? The internet is a worldwide entity, and because of that, every website…
How important is your business listing online? Managing your listing online is a top tactic of getting found in local searches. If users are searching for a website designer in Rapid City, that is where a company like Dot Marketing wants to appear and that is where listing management can assist with that. To rank…
For many small businesses just starting out, it is common to cut some corners on graphic design by using a cheap online service. In the long-run, many find out this is a mistake. A professionally designed identity is designed for what you represent and how you want to be perceived. When you go cheap on…
You work hard to gain a new customer and be able to provide a positive customer service experience to them. What about those customers who come to you online? It is very important that customers who come to your website are greeted with the same quality of customer service you deliver in store. Going to…
KEY PHRASES Identifying new potential key phrases to work on being top performer. Consider what voice searches are being done and add to key phrases. Track how you are competing on those key phrases compared to your competition. If you are not dominating a keyword, we make minor website changes to help. SITE AUDITS…
Networking is a great way to strengthen your business relationships and generate referral business. By engaging in these type of opportunities, you are able to generate fresh ideas, make new friends and gain advice and support for your business. We love networking at Dot Marketing, Rapid City is a great place to have success with…
In a crowded advertising space and social media, not utilizing creative visual content could cost you customers to your competition. Good visual content can help you tell your story, raise awareness and create demand for your products. Have you considered the ways you can create content to connect with customers? shareable images • famous quote…