GDPR Explained Last year regulations went into effect in Europe. They were put in place to help protect its citizens personal information while online. They are called GDPR, and they have a huge impact worldwide. How can European regulations have so much power? The internet is a worldwide entity, and because of that, every website…
For many small businesses just starting out, it is common to cut some corners on graphic design by using a cheap online service. In the long-run, many find out this is a mistake. A professionally designed identity is designed for what you represent and how you want to be perceived. When you go cheap on…
You work hard to gain a new customer and be able to provide a positive customer service experience to them. What about those customers who come to you online? It is very important that customers who come to your website are greeted with the same quality of customer service you deliver in store. Going to…
KEY PHRASES Identifying new potential key phrases to work on being top performer. Consider what voice searches are being done and add to key phrases. Track how you are competing on those key phrases compared to your competition. If you are not dominating a keyword, we make minor website changes to help. SITE AUDITS &…
Networking is a great way to strengthen your business relationships and generate referral business. By engaging in these type of opportunities, you are able to generate fresh ideas, make new friends and gain advice and support for your business. We love networking at Dot Marketing, Rapid City is a great place to have success with…
In a crowded advertising space and social media, not utilizing creative visual content could cost you customers to your competition. Good visual content can help you tell your story, raise awareness and create demand for your products. Have you considered the ways you can create content to connect with customers? shareable images • famous quote…
How to Improve Your Website User Experience for 2019. What good is your website if the user that goes there isn’t having a good experience? You’re right, it’s not much good at all. What are users coming to your site to do? You want to make their experience as user friendly as you can.…
Are you Successfully Asking for Reviews? You know reviews are important, but asking customers to leave a review can be a big task, especially if you don’t have a plan in place. Businesses outside of the food and hospitality industry can struggle to get positive reviews. Most consumers don’t think about reviewing businesses that they…
What are the Best Digital Marketing Tactics for a Small Local Business? There is a lot to know when it comes to utilizing digital marketing in an effective way for your business. You need to be versed in all aspects to really do a good job. Here is a short list of items we think…
Do Your Photographs Represent Your Business? Whether you’re starting a new business or have a well-established business, the cost of professional photography might be an expense that you see as expendable. You have so many more important expenses you need to budget for, right? Surely professional photography is one item you can get by without.…